What's Wrong with Push Notifications for Travel Apps?

The online travel market is rapidly reaching the incredible size of one Trillion USD. In online travel , the mobile channel is constantly growing, with almost half of all OTA (Online Travel Agent) bookings and 70% of last minute bookings done via mobile devices.
Push notifications are a vital element for apps to communicate with their users and maintain long term relationships with travelers . Understanding how to better use push notifications will help dramatically improve engagement.

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