Understand each user’s real-world availability, needs, and preferences to create a daily habit
Constantly test and iterate to find the right audience personas and moments that lead to campaign success.
Expect that real-world user behavior will always be changing, even day-to-day. What works now might not work tomorrow, so use insights from third-party tools, such as Neura Insights, to measure and test the relationship between engagement events and real-world behavior.
Leverage the user’s context in tandem with messaging to maximize the effectiveness of your engagement campaigns.
Neura is an independent company, not affiliated with Blinkist