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Introducing Neura for Marketing Cloud®

Build smarter customer journeys with real-world audiences and events.

What is Neura?

Neura empowers brands to understand user behavior in the real world: understanding when they’re available, and when they’re likely to engage, enabling you to retain them and increase user LTV.

How do Neura and Marketing Cloud work together?

Neura intelligently transforms customer engagement by delivering powerful behavioral attributes and real-time events, based on each user’s real-world behavior, to Marketing Cloud® campaigns.

Key Features

Build Custom Audiences Using Real-World Behavioral Traits

Reach the right user with the right message using behavioral attributes that provide powerful insights to each user's unique lifestyle. Activate and enrich audiences like Hard Worker, Frequent Traveler, Sleep Deprived, Avid Runner, and more.

Journeys and Automations Triggered by Real-World Moments

User availability is critical to a successful engagement strategy. Using Moments, you can trigger journeys and automations when the user wakes up, starts their morning commute, or relaxes at home, and more, instead of while they are sleeping or driving.

Insights and Behavior Attribution

Make your marketing campaigns smarter with Neura by analyzing every step of the customer journey without ever leaving Marketing Cloud — which types of users use the app, and in which real-world situations do they engage with specific features. Neura enables you to attribute events such as session starts, app opens, push engagement attempts, and app feature usage to real-world user behavior, uncovering actionable insights for campaign optimization.

How do I get started?

Neura empowers brands to understand their users on a behavioral level: understanding when they’re
available, and when they’re likely to engage, enabling you to retain them and increase user LTV.

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