Digital travel bookings are taking off, with online sales reaching $198 billion in 2018 alone and no signs of slowing down. Despite this growth, the app category’s average 30-day user retention is only 6.9%—leaving much room for improvement. As players in the travel and hospitality industries face more intense competition and lower margins than ever before, it’s becoming increasingly important to understand customers’ needs and preferences and provide personalized, intuitive experiences—from booking a trip or purchasing travel insurance, to finding accommodations such as hotels and rental cars.
Increase Bookings Throughout The Travel Lifecycle
When figuring out their travel plans, more than 60% of travelers said their budgets were a key factor, and that they look for deals before making a decision. Delivering the right travel deal to the right user at the right time starts with understanding when each user is available and likely to make a purchase.
Convert Abandoned Carts
More than 4 in 5 customers are engaged in other activities at the same time they are trying to complete a mobile checkout. They abandon carts at a staggering rate of greater than 70%, resulting in lost sales of more than $4.6 trillion each year. Capture moments of availability to remind the user to complete their travel cart when it’s most convenient.
Upsell at Helpful Moments
Many users forget to purchase travel insurance or complete all logistisc bookings before their flights. Remind the user a few days before the flight when they are idle at home, or when they arrive at the airport.