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Transportation & Mobility

Understand User Mobility Needs During COVID-19

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The State of Engagement

As a transportation or mobility app, it’s important to understand which users are still complying with shelter-in-place orders, those reemerging into society and which ones are essential workers. 

Stay ahead of the competition by focusing your engagement efforts on the consumers who actively need your services, while reducing notification fatigue for users that have naturally reduced their mobility needs.

Keep those still mobile informed about transportation availability

Users that are Essential Workers still need to use public transportation, so they should be kept informed on the latest changes to public transit schedules going to their specific destinations.

Identify audiences & moments of availability

People still need private forms of transit, such as ridesharing and micro-mobility, need to be updated about changes that affect availability or accessibility and should receive updates on efforts your brand is taking to keep them safe and healthy.

By 2030, more than 60% of the global population is expected to live in urban areas.

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The trend of increasing urban density brings with it a rapidly growing demand for short, medium, and long distance transportation alternatives to personal vehicles. Some have been here for years (bikes, trains, taxis) and others are just emerging (ridesharing, bikesharing, and scooters).

Consumers are increasingly turning to apps to find the most efficient solution in real-time—and their behaviors are aligning around these new options. The best transportation & mobility apps will anticipate when each user needs their next ride, and offer the most appropriate transportation for their distance and budget. Neura is here to help you anticipate each user’s daily commute schedules and preferences, enabling you to become an integral part of their daily routine.