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New opportunities in a disrupted industry moving to online platforms

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The State of Engagement

The education industry is experiencing major disruption from shelter-in-place policies. Universities and schools are shut down and moved online, creating a huge opportunity for e-learning platforms.

See real visibility into user in-home micro behavior to determine moments of transition, work, and downtime, while also seeing behavioral patterns for reemerging back into society.

Identify audiences & moments of availability

Knowledge workers that have been fortunate to retain their jobs are also finding themselves with more free time because they no longer need to commute. They’re filling that time in many ways, including enrollment in online courses through Coursera, Udemy, and others.

Leverage micro-moments of in-home availability

Instead of sitting in the classroom for 6-8 hours, users are studying throughout the day and taking more breaks. Some users prefer to study in the morning, after they wake up, and others prefer to study in the afternoon and late evening. By understanding micro-moments in the user’s day, you can deliver daily study reminders when users are actually available. Leverage insights about users’ study behavior to increase course attendance and completion rates.

The education landscape is rapidly changing more so in the last few years than ever before.

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The introduction of technology, specifically apps allow for a much greater scope of mobility for learning and distance teaching, among other conveniences for students, helping them learn more in a shorter time.

It has been predicted that mobile education funding will reach approximately 40 billion US dollars by 2020, up from 3.4 billion in 2011, with the global mobile learning industry said to be worth 160 billion US dollars. A staggering prediction by Fortune Business Insights, sees remarkable growth during the forecast period between 2019 to 2026 anticipating the market size to reach USD 665.12 billion by the end of 2026.