Mobile eCommerce sales accounted for 63% of total eCommerce sales in 2018, and that number is expected to grow to 74% by 2021. However, only 12% of consumers feel that mobile shopping experiences are convenient. There’s a lot of room for improvement. The mobile eCommerce opportunity represents a new purchasing channel and a direct connection to the client for brands that can effectively use mobile push to engage their customers. With growing competition and plenty of choices, customer loyalty and retention are the biggest challenges facing retailers.
Retailers use Neura to empower their services with real-world personalization—transforming users into happy customers, reducing notification fatigue and churn, and seeing over 6X increase in sales due to contextually relevant offers, delivered at the right moments.
Reduce Abandoned Carts
More than 4 in 5 customers are engaged in other activities at the same time they are trying to complete a mobile checkout. They abandon carts at a staggering rate of greater than 70% due to long checkouts, resulting in lost sales of more than $4.6 trillion each year. Capture moments of availability to remind the user to complete the checkout when it’s most convenient.
Increase Shopping Sessions
Every engagement—from opening the app to making a purchase—corresponds to a moment in each user’s life. Neura uncovers real-world Moments and routines, such as waking up, leaving home, commuting to work, and arriving at the gym, that can be used to deliver timely and relevant interactions, driving increased engagement and retention.
Reactivate Unengaged Shoppers
Every user has a distinct lifestyle—a morning commuter, a workaholic, an avid runner, a student, a stay-at-home-parent—and you need to provide dynamic, personalized experiences that adapt to meet their needs and preferences.
Neura intelligently segments your audience based on each user’s unique lifestyle and behavioral traits. Send gaming notifications to “Morning Commuters” as they get on the train and tailor specific campaigns to "Fitness Enthusiasts", "Hard Workers", and users that are "Sleep Deprived". Because web traffic, age, gender, and location are only part of the story.