MyDays is a leading, easy-to-use ovulation calendar and period tracker for women. It also caters to men who care for their partner's cycle. MyDays is widely used for couples who are trying to conceive. The app's features include birth control management, body temperature tracking, intercourse notes, pill reminders, and calendar tools.
Released in 2010, MyDays Android and iOS apps have been downloaded over 60 million times, with 5 million monthly active users. MyDays primarily monetizes through advertising and premium subscriptions.
- The average engagement rate of users with time-based notifications was 8.04 percent.
- The average engagement rate of users with smart reminders was 77.79 percent.
That's 968% percent more engagement over the course of the test period.
- The users who received time-based notifications had a 14% churn rate (negative growth).
- The users who received smart reminders had a 18% growth rate.
That's 32% percent more retention in the Neura-enhanced user group.
Average Revenue Per User (ARPU):
Introduction of Neura-enabled Smart Reminders increased MyDays ARPU by 150% over the course of 9 months.