Integrate real-world segments and triggers, at scale, to your Braze console
What is Neura?
Neura empowers brands to understand user behavior in the real world: understanding when they’re available and likely to engage, enabling you to retain them and increase user LTV.
How do Neura and Braze work together?
Neura intelligently transforms customer engagement by delivering powerful behavioral attributes and real-time events, based on each user’s real-world behavior, to Braze campaigns.
Build Custom Segments Using Real-World Behavioral Traits
Reach the right user with the right message using behavioral attributes that provide powerful insights to each user's unique lifestyle. Activate and enrich audiences like Hard Worker, Frequent Traveler, Sleep Deprived, Avid Runner, and more.
Trigger Journeys and Automations with Real-World Moments
User availability is critical to a successful engagement strategy. Using Moments, you can trigger journeys and automations in Canvas, when the user wakes up, starts their morning commute, or relaxes at home, and more, instead of while they are sleeping or driving.
Powerful Insights and Behavior Attribution
Make your marketing campaigns smarter with Neura by analyzing every step of the customer journey using Neura Insights — which types of users use the app, and in which real-world situations do they engage with specific features.