Build smarter Braze customer journeys with real-world segments and triggers
What is Neura?
Neura empowers brands to understand each user’s behavior in the real world, enabling them to increase engagement and retention by delivering personalized, relevant experiences.
How do Neura and Braze work together?
Neura intelligently transforms customer engagement by delivering powerful behavioral attributes and real-time events, based on each user’s real-world behavior, to Braze campaigns.
Build Custom Segments Using Real-World Behavioral Traits
Reach the right user with the right message using behavioral
attributes that provide powerful insights to each user's unique
lifestyle. Activate and enrich audiences like Hard Worker,
Frequent Traveler, Sleep Deprived, Avid Runner, and more.
Trigger Journeys and Automations with Real-World Moments
User availability is critical to a successful engagement strategy.
Using Moments, you can trigger journeys and automations in
Canvas, when the user wakes up, starts their morning
commute, or relaxes at home, and more, instead of while they
are sleeping or driving.
Powerful Insights and Behavior Attribution
Make your marketing campaigns smarter with Neura by
analyzing every step of the customer journey using Neura
Insights. For example, which types of users use the app? In
which real-world situations do they engage with specific