I love Netflix.
What’s not to like? I get to binge my favorite TV shows and movies when I want and for as long as I want, and all for under 10 bucks a month.
You know what I don’t like, though? This on my screen while at work:
Obviously I won’t watch TV while working, so why bug me with all these notifications? The end result: I’m annoyed, and my boss thinks I’m addicted to TV (which may be true outside of work…). And in the end, Netflix doesn’t even accomplish their goal of encouraging me to watch the shows they’re promoting. It’s a lose-lose-lose situation.
And this issue doesn’t stop with Netflix. As a mobile marketer or product manager, it’s difficult to know exactly when users are most available and receptive to marketing messages, and which specific messages would inspire them to engage in the first place.
Luckily, we have a solution for you: Neura. We help mobile brands send messages to relevant users at the time they are most likely to engage. In other words, Neura can help Netflix send notifications when you are cozied up in bed and not at work, and we can help you send impactful, targeted messages to users who have the highest chance of responding.
But first, let me quickly explain how we work our magic…
So, how do we do it? Glad you asked!
Rather than only looking at user location to identify opportunities for engagement, we use location plus over 40 different data points (e.g., bluetooth, WiFi, and other anonymous phone sensory data) to analyze users’ real-world behavior.
It’s more than just answering “is the user home?”; it’s knowing if they just arrived, are home but are also watching TV, or if they’re about to leave. These critical moments determine whether or not users are truly available to engage with your messages.
Plus, we use this data to identify users’ unique behavioral traits (e.g., are they early risers, avid runners, morning commuters, frequent travelers, etc.) that influence how, when, and what types of messages they ultimately respond to. If you want to promote new running gear, for example, then it’s crucial to know which of your users are avid runners so you don’t invest time or resources targeting people who won’t actually find the offer relevant.
By analyzing those unique user data points, we create comprehensive insights that help marketers and product managers better segment and target audiences, thus driving engagement and retention.
Now that understand how we can help, here’s how easy it is to get started with leveraging these insights for yourself.
If you’d like to see your engagement skyrocket, the power of Neura can be at your fingertips in just four simple steps:
Neura is here to improve your user engagement. But before you get started, you need to identify the appropriate key performance indicators (KPIs). Each customer journey has a different KPI, so we suggest mapping out the different journeys customers take in your product and deciding which KPIs you’d like to improve. Of course, if you already have those mapped out, you can skip straight to step 2! 🙂
For Neura to track your users’ real-world behavior, you must install our SDK. Don’t worry about any technical limitations to the number of SDKs an app can use; there are none! In fact, the average app has over 18 SDKs embedded, and this number can even reach 50.
It takes less than 30 minutes to install, so ask your developer to help with this step before moving on to number 3.
Now that you have the SDK installed in your app, it’s time to send events to our API.
Aspects of your customer’s journey, such as new user registration, orders and purchases, dormant users over time, and any other customer-related or in-app event, are relevant to us.
We use these events to correlate real-world behavior with the different journeys customers take in your app, thus uncovering each user’s context and determining which real-world event drove them to complete certain actions. For example, people who have just arrived home from a long commute after an even longer day at work are more likely to order food than cook. This would represent the ideal time for a food delivery app like Uber Eats to send a notification, as it will most likely lead to a successful engagement attempt.
Once we have access to your events, we create a report that reveals your top engagement opportunities based on real-world behavioral data. And you’ll be able to see these insights from directly within your Neura Insights dashboard to track:
If you’d like to leverage these insights in your own campaigns, the final step is to adjust your segmentation and triggering settings. Neura seamlessly integrates with mobile engagement platforms (MEPs) such as Salesforce Marketing Cloud (SFMC) and Braze. To use Neura on SFMC, you just need to add the Neura Salesforce app via the AppExchange. To use Neura on Braze, you’ll need to already be a Braze customer and to download both ours and their SDKs.
But before you think this means you must overhaul your entire engagement strategy, we want to clarify something. We understand the time and resources you’ve already invested into learning what works and what doesn’t, and the last thing we want is for you to reinvent the wheel. The power of Neura lies in the ability to optimize your existing campaigns, without requiring you to redo what you’ve already spent time creating.
To apply Neura insights to your existing engagement strategy, it requires two easy tasks:
That’s it! Now sit back, relax, and watch your KPIs rise.
Any questions? We’re here to help! Set up a time to speak with one of our customer journey experts here.