Digital Health
How Leading Brands Capture User Attention
A Deep Dive into Headspace’s Mobile App Engagement Strategy So, how do leading mobile brands capture user attention? More specifically, how do they not only convince users to download their app but also successfully encourage them to continue coming back for more? Those are questions that we, as mobile marketers, all want to know the […]
Mobile Engagement
What We Learned After Analyzing Headspace’s Mobile Engagement Strategy
Which apps deliver consistent value and keep us engaged as users, and which apps fall short? We’ve set out to answer these questions for you in a new series aimed at understanding how leading mobile app publishers engage their users in the critical first few weeks post sign-up. We’ll be tearing down their engagement strategies to understand the Good, the Not-So-Good, and the Lucky, as well as identify areas for improvement – starting with leading mediation app – Headspace.
Mobile Engagement
The Critical Real-World Behavior Data (Probably) Missing From Your Mobile Engagement Campaigns
Leveraging real-world behavioral data, allows you to segment users based on real-world behaviourial traits and make sure they will only receive your marketing messages at the exact moment they leave—whether it’s 4:05pm, 6:35pm, or 8:57pm. This personalization powered by real-world data not only ensures that the messages you send are relevant to each user, but it also increases the likelihood that they will successfully engage with your notification and, subsequently, your app
Best Practices
4 Simple Steps to Implement Neura and Skyrocket Your Mobile App Engagement
I love Netflix. What’s not to like? I get to binge my favorite TV shows and movies when I want and for as long as I want, and all for under 10 bucks a month. You know what I don’t like, though? This on my screen while at work: Obviously I won’t watch TV while […]
Mobile Engagement
How Neura Enhances Mobile Engagement Platforms (MEPs)
Have you ever heard the expression: you can’t just add a tool into your mobile marketing stack and expect change? Chances are you haven’t because I just made that up…and even though it doesn’t exactly roll off the tongue, it’s still profoundly relevant. Similar to the expression about not putting lipstick on pigs (who would […]
User Retention
The Harsh Reality of App Retention
In every major transformation in human history, there are some groups that refuse to change. Fast forward to today: the mobile industry is rapidly evolving, but its KPIs haven’t changed, nor have the efforts to optimize them. Analytics tools have changed with the app industry, and yet the fundamental driver of these tools — data […]
Technology
Leveraging Location with Android Q and iOS 13 Permission Flows
In this post we will introduce the upcoming changes in requesting location permission and cover best practices that brands are applying to maximize transparency, sense of control, and opt-in rates. TL;DR Brands are able to provide individualized experiences that users have come to expect and rely on by leveraging smartphone sensory data, especially location.Abuse of […]
Announcements
Salesforce Marketing Cloud user? Add Neura to skyrocket user LTV
Salesforce Marketing Cloud®, one of the most popular marketing stacks in the world, has created a home for tools and services that empowers Salesforce for its clients. This ecosystem is known as ‘AppExchange.’ While Vendors in AppExchange are diverse and offer a vast range of products, they share a common goal — expanding and improving […]
Events
Neura Sponsors at Salesforce Connections
For over 150,000 businesses around the world, Salesforce is the beating heart of their marketing stack. But even Salesforce doesn’t cover every business need, nor does it try to. Salesforce created an ecosystem around itself, also known as AppExchange. Thousands of vendors offer a myriad of ways to enrich and expand the functionality of Salesforce […]
User Retention
The real trends and habits of mobile app users (Infographic)
A shift has occurred over the past few years; more digital products and services are becoming mobile-first, and growth marketers are investing more in mobile engagement. However, app user engagement optimization and attribution are still mostly dependent on the digital footprint of a user – click patterns, time of engagement, social media interests, etc. While […]
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