Mobile Engagement
Who’s in charge of app engagement?
App engagement is at the core of any app-focused and mobile-first company. It is defined as the process of creating and nurturing valuable relationships with app users. App engagement is measured with various parameters, including user retention and LTV, and has a direct effect on the profitability and success of mobile-related businesses. Ironically, such an […]
Mobile Engagement
What is mobile app engagement?
In the heart of any app-focused endeavor lies the ultimate goal: app engagement. App-focused companies build their businesses around this goal and distribute the responsibility over several departments, including CRM, Marketing, and Product. To better understand app engagement, here’s a breakdown of how it’s defined, measured, and on what principles it depends. What is […]
Technology
2019 Trends in Mobile App Engagement
For the last decade, the mobile industry has focused on user acquisition. As smartphone saturation rates grew, however, the focus of the industry is gradually shifting towards retention. With retention and long-term relationships critically dependent on user engagement , these trends will lead the mobile market into its next evolution phase: 1. Increased focus on […]
User Retention
UA & ASO Vs. Retention – what should app developers focus on?
For the app business, one of the most important KPIs is users. How many are there? Is the number of users growing? Is the profit they bring in growing? Behind these numbers, there are a set of paradigms which lead modern businesses to dedicate a massive amount of resources to user acquisition – finding and […]
Uncategorized
How Neura Enhances Mobile Engagement Platforms
Mobile Engagement Platforms (MEPs) specialize in the creation of user segments and the orchestration of customer communication. Modern MEPs enable marketing teams to use all popular communication channels including: push notifications, in-app messages, SMS/MMS, email, and social media. MEPs enable the creation of complex customer journeys with low to none developer intervention. For most mobile […]
Technology
State of Mobile Engagement Platforms in 2019
Mobile marketing is a fast-growing market, with rising revenues and investments. It is expected to reach almost $100B in revenue by 2021—driven by the increased adoption of smartphones and the willingness to engage with brands through apps. Moreover, 68% of marketing executives increased their spend on marketing technology (martech) in 2018. Within mobile marketing, […]
Mobile Engagement
The Customer Communication Journey of Modern App Users
The traditional customer journey is the path that a customer follows while making a buying decision, including all factors that impact their decision (physical, psychological, etc). In the modern customer journey, however, the journey continues way after the point of conversion and throughout the customer’s lifecycle. It includes: http://customerjourneymarketer.com/6-reasons-customer-journey-future-digital-marketing/ The value of mapping the customer […]
Integration
Explaining Neura to Your Legal Team
It seems that in 2018 the bar has been raised for all companies that deal with data to maintain user privacy and security. Before diving into implementation of a new service or tool – whether on the commercial or the technical side – all legal concerns should be resolved from the get-go. This brief has […]
Mobile Engagement
Use of Location-based Services in 2019
For digital customer engagement, the advent of the location-based services (LBS) era was a blessing. Today, companies widely call upon LBS triggers to push content to users. The Location Analytics market, upon which LBS are reliant, is expected to reach $16.34B by 2021. If we look back, 2018 was an exciting time for data-driven engagements, […]
Mobile Engagement
The real trends and habits of mobile app users (Infographic)
A shift has occurred over the past few years; more digital products and services are becoming mobile-first, and growth marketers are investing more in mobile engagement. However, app user engagement optimization and attribution are still mostly dependent on the digital footprint of a user – click patterns, time of engagement, social media interests, etc. While […]
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