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Mobility intelligence: Harnessing the power of behavioral data to fuel sustainable growth
“Are cities dead?” asks the headline of a 1962 article in The Atlantic by Robert Moses.1 Critics claimed that unchecked growth and increased traffic congestion had made the city of New York nearly uninhabitable. The article countered that cities were not a lost cause, but “to create a better city, start by understanding what people […]
Turning Mobility Data Into Human Behavioral Insights Is The Next Big Transportation Breakthrough
This article was written by James Carter This article was written with the assistance of our friends at Neura who transform large amounts of mobility data and behavior intelligence into impactful insights There’s something very big that’s happening in transportation, and it’s easily the biggest shift that humanity has ever experienced in our ability to […]
The Power of Data Insights in Shared Mobility for Operators and Cities
This article was written by Augustin Friedel The ability to collect, combine and analyze data in shared mobility is getting more and more important for operators and cities across the globe. Operators mainly use the data analytics results to optimize and manage the operational setup and also to improve the targeted marketing towards different customer […]
How Data Can Save Our Cities
This article was written by Clemens Rath Car traffic is a growing challenge for many cities. Data and technology can help to provide customer-centric and sustainable mobility services to solve this issue. As cities grow, air pollution and congestion pose a challenge to many cities, not to mention the impact on our climate. Most often […]
A Human Behavior Data Driven Analysis:
Are Mobility Patterns from COVID-19 Urban Design Interventions Here to Stay? Article written in partnership with Scott Shepard and Shoshana Feld Introduction As our cities and societies begin the slow process of recovery from the COVID-19 pandemic, it is a good time to reflect on what has passed over the course of the previous 15 […]
Why the Social Development Goals and Environmental Sustainable Goals are Important to Us at Neura
At Neura, we are committed to using our platform to build the most impactful products and services that can help build a more sustainable and equitable future for all. One of the ways we pledge to do this is through our commitment to create solutions to the United Nations Sustainable Development Goals. Through our work […]
Why OEMs Should Leverage Behavioral Intelligence to Win the Competitors Race
Turning large ticket item buyers into satisfied, returning customers is always one of the biggest challenges for companies selling expensive goods with long cycles. Actually, this has been one of the greatest concerns of the Automobile industry since its inception. The challenge becomes more evident in today’s times as we move away from a visceral […]
Behavior Intelligence Provides the Insights for Resource Allocation to Help the Elderly Before it’s Too Late
Neura and Dan Ariely’s Kayma, teamed up to work with a world renowned humanitarian organization to run a data-driven analysis on the quality of life of the aging population during a global crisis, most notably one like the COVID-19 pandemic. The purpose of the partnership was to understand the key indicators that lead to elderly […]
Google Play Location Access Best Practices
One of our focuses at Neura is monetization. Our platform transforms vast amounts of data into actionable insights, enabling deep CRM enrichment, identification of new audiences for acquisition, as well as pinpointing moments of availability for increasing existing user monetization. To help our customers continue to provide optimal services to their users, and create highly […]
Essential Steps in Saving a City – From High Risk to Low Risk in 3 Weeks
Contrary to popular belief, or wishful thinking, and despite it being over a year since coronavirus disrupted our world, the pandemic is only getting worse in most places, not better. As we continue to live in a time when governments, economies, and livelihoods are subject to hospital bed capacity, the status quo of controlling the […]