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Neura’s blog

Integration

Explaining Neura to Your Legal Team

It seems that in 2018 the bar has been raised for all companies that deal with data to maintain user privacy and security. Before diving into implementation of a new service or tool – whether on the commercial or the technical side – all legal concerns should be resolved from the get-go. This brief has […]

Jonathan Raveh
01-15-2019
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Mobile Engagement

Use of Location-based Services in 2019

For digital customer engagement, the advent of the location-based services (LBS) era was a blessing. Today, companies widely call upon LBS triggers to push content to users. The Location Analytics market, upon which LBS are reliant, is expected to reach $16.34B by 2021. If we look back, 2018 was an exciting time for data-driven engagements, […]

Jonathan Raveh
01-08-2019
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Mobile Engagement

The real trends and habits of mobile app users (Infographic)

A shift has occurred over the past few years; more digital products and services are becoming mobile-first, and growth marketers are investing more in mobile engagement. However, app user engagement optimization and attribution are still mostly dependent on the digital footprint of a user – click patterns, time of engagement, social media interests, etc. While […]

Jonathan Raveh
01-03-2019
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Events

Top 2019 Mobile Engagement Events

As the mobile industry has matured in the past few years, industry events and conferences have grown to be more specialized. With mobile marketing expected to achieve $100B in revenue by 2021, the UA (User Acquisition) side of mobile marketing is the most well-developed, with its fair share of focused events and conferences: App Promotion […]

Jonathan Raveh
12-25-2018
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User Retention

Calculating your app user LTV

User LTV is not only one of the most powerful business KPIs, but also serves two more roles – a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user loyalty and retention as critical success parameters. LTV is both an everyday tool and a pillar for any […]

Michael Hubert
12-14-2018
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Mobile Engagement

The Current State of Travel Apps 2018

Travel is among the fastest growing industries today, growing faster than the global economy. Within it, the online travel market is rapidly reaching the incredible size of one Trillion USD, chipping away at the offline and travel agent market shares along the way. High smartphone penetration rate introduced a new era in online travel, in […]

Michael Hubert
12-06-2018
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User Retention

The High Cost of Acquiring a Mobile User

There’s no doubt that the app industry is competitive. With millions of apps in the app stores, getting user attention to any app is challenging. The cost of acquiring users has been rising over the years. In addition, getting a user to install an app is just the first phase in app marketing. Many users […]

Jonathan Raveh
11-30-2018
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User Retention

The State of Shopping Apps 2018

In today’s day and age, eCommerce has become a nearly ubiquitous part of our lives. Some refer to it as the age of Amazon, while others are in awe of the rise of Alibaba. Now, as we venture into an increasingly mobile world, this shift introduces a major opportunity for companies to capture significant user […]

Jonathan Raveh
11-21-2018
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Push Notifications

What Are Time-Based Push Notifications?

Push notifications are a great tool to communicate effectively with app users. They can help sustain long-term relationships with the entire user base by prompting users to open the app and communicating important or time-sensitive content. There are four main types of push notifications [1]: Text Push – Messages with text content that are sent […]

Jonathan Raveh
11-11-2018
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User Retention

The Harsh Reality of App Retention

While the mobile industry is still rapidly evolving, not only have some of its most essential KPIs not changed, but neither have the efforts to optimize them. During the last few years, Analytics tools have evolved just like the app industry, but the basic data provided by them has not. The end result is that […]

Jonathan Raveh
11-05-2018
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