Travel is among the fastest growing industries today, growing faster than the global economy. Within it, the online travel market is rapidly reaching the incredible size of one Trillion USD, chipping away at the offline and travel agent market shares along the way. High smartphone penetration rate introduced a new era in online travel, in […]
There’s no doubt that the app industry is competitive. With millions of apps in the app stores, getting user attention to any app is challenging. The cost of acquiring users has been rising over the years. In addition, getting a user to install an app is just the first phase in app marketing. Many users […]
In today’s day and age, eCommerce has become a nearly ubiquitous part of our lives. Some refer to it as the age of Amazon, while others are in awe of the rise of Alibaba. Now, as we venture into an increasingly mobile world, this shift introduces a major opportunity for companies to capture significant user […]
Push notifications are a great tool to communicate effectively with app users. They can help sustain long-term relationships with the entire user base by prompting users to open the app and communicating important or time-sensitive content. There are four main types of push notifications [1]: Text Push – Messages with text content that are sent […]
While the mobile industry is still rapidly evolving, not only have some of its most essential KPIs not changed, but neither have the efforts to optimize them. During the last few years, Analytics tools have evolved just like the app industry, but the basic data provided by them has not. The end result is that […]
While classic digital media is stagnating and offline media is losing ground, the app industry is on its way to the top. The number of apps in Google Play and the Appstore is still rising, despite Google and Apple’s attempts to clean the stores from dysfunctional, malicious and outdated apps: What’s pretty evident is […]
I started working at Neura two years ago after working for four years in the Israeli Ministry of Finance. Coming from the public sector, I worked in a huge organization that was built in a very hierarchal structure and wasn’t very tech oriented (and that’s an understatement). I had a very interesting and satisfying period […]
The average American spends 52 minutes of their day commuting to work. In countries like Israel, India, the United Arab Emirates and Hong Kong, the time expands to more than 90 minutes a day. With so much time being spent in the car, drivers are demanding a more personalized experience while in the vehicle, while […]
This article originally ran in September 25, 2017 in Access AI. In the early 1900s, “newsies,” young boys shouting “Extra, extra, read all about it!” were a common scene on street corners. By the Great Depression, neighborhood paperboys appeared as a way to combat falling advertising revenue. The personal selling strategy put a newspaper […]
This article originally ran in HuffPost UK on September 14, 2017. The term ‘smart’ has become part of our collective tech vocabulary and we take it for granted that smart devices, homes, classrooms and offices will have innovative technology inside of them. Artificial Intelligence (AI) is a part of that ‘smart.’ Whether it’s […]