Updates to Our Privacy Policy and GDPR compliance

We have updated our Privacy Policy effective May 25, 2018. Learn More

Neura’s blog

Uncategorized

The Current State of Travel Apps 2018

Travel is among the fastest growing industries today, growing faster than the global economy. Within it, the online travel market is rapidly reaching the incredible size of one Trillion USD, chipping away at the offline and travel agent market shares along the way. High smartphone penetration rate introduced a new era in online travel, in […]

Michael Hubert
12-06-2018
Read More
User Retention

The High Cost of Acquiring a Mobile User

There’s no doubt that the app industry is competitive. With millions of apps in the app stores, getting user attention to any app is challenging. The cost of acquiring users has been rising over the years. In addition, getting a user to install an app is just the first phase in app marketing. Many users […]

Jonathan Raveh
11-30-2018
Read More
User Retention

The State of Shopping Apps 2018

In today’s day and age, eCommerce has become a nearly ubiquitous part of our lives. Some refer to it as the age of Amazon, while others are in awe of the rise of Alibaba. Now, as we venture into an increasingly mobile world, this shift introduces a major opportunity for companies to capture significant user […]

Jonathan Raveh
11-21-2018
Read More
Push Notifications

What Are Time-Based Push Notifications?

Push notifications are a great tool to communicate effectively with app users. They can help sustain long-term relationships with the entire user base by prompting users to open the app and communicating important or time-sensitive content. There are four main types of push notifications [1]: Text Push – Messages with text content that are sent […]

Jonathan Raveh
11-11-2018
Read More
User Retention

The Harsh Reality of App Retention

While the mobile industry is still rapidly evolving, not only have some of its most essential KPIs not changed, but neither have the efforts to optimize them. During the last few years, Analytics tools have evolved just like the app industry, but the basic data provided by them has not. The end result is that […]

Jonathan Raveh
11-05-2018
Read More
Mobile Engagement

The Current State of The App Industry

While classic digital media is stagnating and offline media is losing ground, the app industry is on its way to the top. The number of apps in Google Play and the Appstore is still rising, despite Google and Apple’s attempts to clean the stores from dysfunctional, malicious and outdated apps:   What’s pretty evident is […]

Jonathan Raveh
10-26-2018
Read More
Team Opinions

An Insider’s View of a Technology Company, From the Non-techie

I started working at Neura two years ago after working for four years in the Israeli Ministry of Finance. Coming from the public sector, I worked in a huge organization that was built in a very hierarchal structure and wasn’t very tech oriented (and that’s an understatement). I had a very interesting and satisfying period […]

Adi Dekel
03-21-2018
Read More
Announcements

Adding Fuel to Connected Cars and Transportation Apps

The average American spends 52 minutes of their day commuting to work. In countries like Israel, India, the United Arab Emirates and Hong Kong, the time expands to more than 90 minutes a day. With so much time being spent in the car, drivers are demanding a more personalized experience while in the vehicle, while […]

Kris Bondi
11-28-2017
Read More
Team Opinions

AI: The Only Way to Win the Post App Era

This article originally ran in September 25, 2017 in Access AI.   In the early 1900s, “newsies,” young boys shouting “Extra, extra, read all about it!” were a common scene on street corners. By the Great Depression, neighborhood paperboys appeared as a way to combat falling advertising revenue. The personal selling strategy put a newspaper […]

Kris Bondi
10-24-2017
Read More
Team Opinions

The House That Learns: How AI Makes Smart Homes Smarter

This article originally ran in HuffPost UK on September 14, 2017.   The term ‘smart’ has become part of our collective tech vocabulary and we take it for granted that smart devices, homes, classrooms and offices will have innovative technology inside of them.   Artificial Intelligence (AI) is a part of that ‘smart.’ Whether it’s […]

Kris Bondi
10-16-2017
Read More
Posts by Topics
Uncategorized
Announcements
Digital Health
Smart Home
Technology
Team Opinions
User Retention
Connected Car
Mobile Engagement
Shopping & Retail
Push Notifications