User Retention
Food Delivery Apps – Leap ahead of your competition and anticipate your user’s next meal.
Are your push notifications relevant? Are you missing out on key users to spare some from too many notifications? It’s harder than ever to know when your users are available – we’ll give you visibility into your users behavioral patterns to see which could benefit from a delivery – and at what time in the […]
Shopping & Retail
Stay Home & Shop: How Retail & Commerce Apps Combat Cart Abandonment
While Spring and Summer are usually the seasons for vacation getaways and travel time purchases, social distancing doesn’t allow for a very conducive in-person shopping experience. Thus, it’s crucial that retail and commerce apps effectively adjust their engagement strategies and targeting to align with current regulations. Traditional mobile engagement campaign triggers (e.g., location data, time-based […]
Mobile Engagement
Health, Wellness, and Fitness Apps take Center Stage
Real-World Visibility into User Behavior for Health and Wellness Apps In the era of COVID-19, daily health routines are in flux. But, as a marketer for a wellness app, you now have the opportunity to help your users develop healthy new habits within the world of shelter-in-place and as we re-enter daily life. Given that […]
Mobile Engagement
In-Home micro moments: The Key to Understanding Consumer Behavior During COVID-19
Life as we know it has changed. And in these unprecedented times, in which everyone’s normal work, life, social, and school routines have been radically interrupted, people across the world are now adjusting to the ‘new normal’ of spending most, if not all, of their time at home. The only way for mobile marketers to […]
Digital Health
How Leading Brands Capture User Attention
A Deep Dive into Headspace’s Mobile App Engagement Strategy So, how do leading mobile brands capture user attention? More specifically, how do they not only convince users to download their app but also successfully encourage them to continue coming back for more? Those are questions that we, as mobile marketers, all want to know the […]
Mobile Engagement
What We Learned After Analyzing Headspace’s Mobile Engagement Strategy
Which apps deliver consistent value and keep us engaged as users, and which apps fall short? We’ve set out to answer these questions for you in a new series aimed at understanding how leading mobile app publishers engage their users in the critical first few weeks post sign-up. We’ll be tearing down their engagement strategies to understand the Good, the Not-So-Good, and the Lucky, as well as identify areas for improvement – starting with leading mediation app – Headspace.
Mobile Engagement
The Critical Real-World Behavior Data (Probably) Missing From Your Mobile Engagement Campaigns
Leveraging real-world behavioral data, allows you to segment users based on real-world behaviourial traits and make sure they will only receive your marketing messages at the exact moment they leave—whether it’s 4:05pm, 6:35pm, or 8:57pm. This personalization powered by real-world data not only ensures that the messages you send are relevant to each user, but it also increases the likelihood that they will successfully engage with your notification and, subsequently, your app
Best Practices
4 Simple Steps to Implement Neura and Skyrocket Your Mobile App Engagement
I love Netflix. What’s not to like? I get to binge my favorite TV shows and movies when I want and for as long as I want, and all for under 10 bucks a month. You know what I don’t like, though? This on my screen while at work: Obviously I won’t watch TV while […]
Mobile Engagement
How Neura Enhances Mobile Engagement Platforms (MEPs)
Have you ever heard the expression: you can’t just add a tool into your mobile marketing stack and expect change? Chances are you haven’t because I just made that up…and even though it doesn’t exactly roll off the tongue, it’s still profoundly relevant. Similar to the expression about not putting lipstick on pigs (who would […]
User Retention
The Harsh Reality of App Retention
In every major transformation in human history, there are some groups that refuse to change. Fast forward to today: the mobile industry is rapidly evolving, but its KPIs haven’t changed, nor have the efforts to optimize them. Analytics tools have changed with the app industry, and yet the fundamental driver of these tools — data […]
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