User Retention
The Harsh Reality of App Retention
In every major transformation in human history, there are some groups that refuse to change. Fast forward to today: the mobile industry is rapidly evolving, but its KPIs haven’t changed, nor have the efforts to optimize them. Analytics tools have changed with the app industry, and yet the fundamental driver of these tools — data […]
Product
Leveraging Location with Android Q and iOS 13 Permission Flows
In this post we will introduce the upcoming changes in requesting location permission and cover best practices that brands are applying to maximize transparency, sense of control, and opt-in rates. TL;DR Brands are able to provide individualized experiences that users have come to expect and rely on by leveraging smartphone sensory data, especially location.Abuse of […]
Announcements
Salesforce Marketing Cloud user? Add Neura to skyrocket user LTV
Salesforce Marketing Cloud®, one of the most popular marketing stacks in the world, has created a home for tools and services that empowers Salesforce for its clients. This ecosystem is known as ‘AppExchange.’ While Vendors in AppExchange are diverse and offer a vast range of products, they share a common goal — expanding and improving […]
Events
Neura Sponsors at Salesforce Connections
For over 150,000 businesses around the world, Salesforce is the beating heart of their marketing stack. But even Salesforce doesn’t cover every business need, nor does it try to. Salesforce created an ecosystem around itself, also known as AppExchange. Thousands of vendors offer a myriad of ways to enrich and expand the functionality of Salesforce […]
Mobile Engagement
The real trends and habits of mobile app users (Infographic)
A shift has occurred over the past few years; more digital products and services are becoming mobile-first, and growth marketers are investing more in mobile engagement. However, app user engagement optimization and attribution are still mostly dependent on the digital footprint of a user – click patterns, time of engagement, social media interests, etc. While […]
Events
MAU – Biggest App Marketing Conference in 2019
After attracting over 1,700 attendees last year, MAU (Mobile Apps Unlocked) had a reputation to maintain – the best app marketing conference of the year. In 2019, Grow.co’s founder, Adam Lovallo, outdid himself and produced an insightful event that had provoked discussion and knowledge in all mobile marketing aspects, but also enabled business relationships to […]
Events
Our thoughts from appearing at the AGS event in NY
It was our pleasure to meet industry professionals at the AGS event in NY on April 4. Neura employees – Ori Shaashua, Charles Rummelein and Adi Eral – met numerous clients and potential customers We were also thrilled to gain quite a few insights, watching ‘How to Create Loyal Users & Keep Them Coming Back‘ […]
Technology
What are Neura Moments and how can they help app marketers?
Mobile marketers today engage with consumers based on many intertwined variables in constant search of user intent or interest. The primary goal of any content delivered to the users is to engage them, whereas technology’s role in many cases is to find out when that content can get a customer’s full (or at least partial) […]
Mobile Engagement
Who’s in charge of app engagement?
App engagement is at the core of any app-focused and mobile-first company. It is defined as the process of creating and nurturing valuable relationships with app users. App engagement is measured with various parameters, including user retention and LTV, and has a direct effect on the profitability and success of mobile-related businesses. Ironically, such an […]
Mobile Engagement
What is Mobile App Engagement and how is it measured?
In the heart of any app-focused endeavor lies the ultimate goal: app engagement. App-focused companies build their businesses around this goal and distribute the responsibility over several departments, including CRM, Marketing, and Product. To better understand app engagement, here’s a breakdown of how it’s defined, measured, and on what principles it depends. What is […]
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