User Behavior
Love During COVID-19? Lifestyle & Dating Apps Have Seen an Increase of 20% in Use Since COVID-19 Broke out – Here’s How You Can Reach Your User’s When They’re Available
In the new era of extreme social distancing, users crave human connections enabled by digital technologies to fill their social void. Since COVID-19 began, dating and lifestyle apps have seen a dramatic uptick in users. According to the Economic Times, “[dating] apps have seen a 20% increase in new users, mostly busy professionals such as […]
Transportation
Who Needs a Ride? Getting Users Back on Transit & Ride Sharing Apps During & After COVID-19
With decreased travel, increased fear of public transportation, and restrictions on travel, the entire transportation industry has been dramatically impacted. As a transportation or mobility company, it’s important to understand which of your users are complying with various changing shelter-in-place orders and which are back at the office. By segmenting according to each user’s unique […]
User Behavior
Media & Entertainment Apps Adapt Messaging to COVID-19 Behavior, Seeing a 50% Increase in Usage
In the new era of economic volatility and skyrocketing unemployment, users are on their phones more than ever and are turning to different media and entertainment outlets for news, new skill development, and to just escape. With so many options available to consumers, it can be challenging to cut through the messaging noise. But by […]
User Retention
Food Delivery Apps – Leap ahead of your competition and anticipate your user’s next meal.
Are your push notifications relevant? Are you missing out on key users to spare some from too many notifications? It’s harder than ever to know when your users are available – we’ll give you visibility into your users behavioral patterns to see which could benefit from a delivery – and at what time in the […]
Shopping & Retail
Stay Home & Shop: How Retail & Commerce Apps Combat Cart Abandonment
While Spring and Summer are usually the seasons for vacation getaways and travel time purchases, social distancing doesn’t allow for a very conducive in-person shopping experience. Thus, it’s crucial that retail and commerce apps effectively adjust their engagement strategies and targeting to align with current regulations. Traditional mobile engagement campaign triggers (e.g., location data, time-based […]
Mobile Engagement
Health, Wellness, and Fitness Apps take Center Stage
Real-World Visibility into User Behavior for Health and Wellness Apps In the era of COVID-19, daily health routines are in flux. But, as a marketer for a wellness app, you now have the opportunity to help your users develop healthy new habits within the world of shelter-in-place and as we re-enter daily life. Given that […]
Mobile Engagement
In-Home micro moments: The Key to Understanding Consumer Behavior During COVID-19
Life as we know it has changed. And in these unprecedented times, in which everyone’s normal work, life, social, and school routines have been radically interrupted, people across the world are now adjusting to the ‘new normal’ of spending most, if not all, of their time at home. The only way for mobile marketers to […]
Digital Health
How Leading Brands Capture User Attention
A Deep Dive into Headspace’s Mobile App Engagement Strategy So, how do leading mobile brands capture user attention? More specifically, how do they not only convince users to download their app but also successfully encourage them to continue coming back for more? Those are questions that we, as mobile marketers, all want to know the […]
Mobile Engagement
What We Learned After Analyzing Headspace’s Mobile Engagement Strategy
Which apps deliver consistent value and keep us engaged as users, and which apps fall short? We’ve set out to answer these questions for you in a new series aimed at understanding how leading mobile app publishers engage their users in the critical first few weeks post sign-up. We’ll be tearing down their engagement strategies to understand the Good, the Not-So-Good, and the Lucky, as well as identify areas for improvement – starting with leading mediation app – Headspace.
Mobile Engagement
The Critical Real-World Behavior Data (Probably) Missing From Your Mobile Engagement Campaigns
Leveraging real-world behavioral data, allows you to segment users based on real-world behaviourial traits and make sure they will only receive your marketing messages at the exact moment they leave—whether it’s 4:05pm, 6:35pm, or 8:57pm. This personalization powered by real-world data not only ensures that the messages you send are relevant to each user, but it also increases the likelihood that they will successfully engage with your notification and, subsequently, your app
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