An Insider’s View of a Technology Company, From the Non-techie
I started working at Neura two years ago after working for four years in the Israeli Ministry of Finance. Coming from the public sector, I worked in a huge organization that was built in a very hierarchal structure and wasn’t very tech oriented (and that’s an understatement). I had a very interesting and satisfying period […]
Adding Fuel to Connected Cars and Transportation Apps
The average American spends 52 minutes of their day commuting to work. In countries like Israel, India, the United Arab Emirates and Hong Kong, the time expands to more than 90 minutes a day. With so much time being spent in the car, drivers are demanding a more personalized experience while in the vehicle, while […]
AI: The Only Way to Win the Post App Era
This article originally ran in September 25, 2017 in Access AI. In the early 1900s, “newsies,” young boys shouting “Extra, extra, read all about it!” were a common scene on street corners. By the Great Depression, neighborhood paperboys appeared as a way to combat falling advertising revenue. The personal selling strategy put a newspaper […]
The House That Learns: How AI Makes Smart Homes Smarter
This article originally ran in HuffPost UK on September 14, 2017. The term ‘smart’ has become part of our collective tech vocabulary and we take it for granted that smart devices, homes, classrooms and offices will have innovative technology inside of them. Artificial Intelligence (AI) is a part of that ‘smart.’ Whether it’s […]
The Big Push: The State of Push Notifications Use
Push notifications. We’ve all seen them, we’ve all ignored them. It feels like they always pop at the least convenient moment, right? Well, it looks like we’ve reached the point where this should no longer be the case. In our next whitepaper, we will make a quick review of the push notifications market, point out […]
IoT Environments need AI
This article originally ran in AI Business on June 28, 2017. AI for IoT: Are We There Yet? If you listen to the hype, Internet of Things (IoT) environments promise to do everything from help cities navigate traffic and prevent accidents, offer doctors and medical staff real-time information as they treat patients, improve manufacturing […]
The Evolution of AI Products
The difference between connected and smart devices A few weeks ago, a friend asked me what do I think about the field of smart home products – smart ACs, smart lighting, smart security systems… It seems like they’re all around us and will they be too smart for our own good at some point. […]
Notifications: an App Love Song to Its Users
A while ago I read Scott Belsky’s post. I loved it. It touched the exact pain point I’m trying to solve every day working for Neura. I even wrote a response. The smartphone can easily be a black hole of attention —mobile games, Facebook, Instagram, Snap, Twitter — their life line is dependent on multiple app […]
The Upside to Ingredient Brands
In a recent post, I explored ideas on ethical product design. Among other things, I talked about how apps and IoT device makers can engage users without compromising users’ well-being. As more stories come out like that of Samsung TVs recording people’s conversations and Bose headphones spying on customers, people will want assurance that the […]
Engage, Don’t Enslave
Exploring what it means to captivate app users in a healthy way. Addictions tend to leave people worse off than they found them. The same is true for digital addictions. A longitudinal study published by researchers at Yale and U.C. San Diego, “Associations of Facebook Use with Compromised Well-Being,” reveals that using Facebook harms our mental […]