The average American spends 52 minutes of their day commuting to work. In countries like Israel, India, the United Arab Emirates and Hong Kong, the time expands to more than 90 minutes a day. With so much time being spent in the car, drivers are demanding a more personalized experience while in the vehicle, while cities are looking for ways to alleviate traffic and interact better with vehicles within their city limits. The problem has continued to worsen with congestion and traffic nearly doubled over the last ten years in The San Francisco Bay Area alone. As a representative of the hordes of people sitting in traffic, I’m especially sensitive to the extended drive-time experience.
Meanwhile, consumers around the world are demanding their products be more personalized to them as individuals, this includes their automobiles and related devices. This is one of the reasons I’m excited that today we’ve launched our Neura for Connected Car and Neura for Transportation solutions. As with all new solutions, Neura has conducted extensive testing with partners and customers to determine the best offerings for each solution based on market need and in what ways Neura’s physical world user awareness can meet these requirements.
Neura’s new solutions enable parking, airline and commute apps to interact with users in the moment. Meanwhile, connected car products address driver safety and situation awareness, while providing a more personalized experience for all the passengers in the car.
Neura enables companies launching upgraded connected cars and transportation apps to fully understanding who each user is, then anticipate and adapt to their needs throughout the day. This data is critical for apps and vehicles to respond to physical world variables such as a driver that has had little sleep or a carpool with several people with very different music tastes.
Products enhanced with Neura are able to proactively adapt to each user’s lifestyle and what they are doing at significant moments throughout their day. The combination of contextual user awareness and real-time knowledge is helping to transform riding in a connected car and using a transportation app into passenger-centric experiences.