1. Summary

  • For a detailed review of Neura's Privacy Policy please read the full version below.

  • This privacy notice relates to Neura's publicly accessible website, developer tools and all services provided by Neura.

  • Neura collects user's data in two predominant ways: information that is given by end users directly and data that is collected independently by Neura through different sensors and APIs, after the user has created a Neura account and gave his explicit consent to this.

  • Collected data is distilled to information regarding users' behavior in real life (i.e. not the web). This information may be provided to a product/service provider via APIs only after the product/service providers state their intention to users and request granular permissions from the user based on a pre-defined value proposition that they plan on delivering the user in exchange for the information.

  • This authorization process is done via a dedicated Permission Layer that is provided by Neura.

  • We may share users' non-personally identifiable data with those outside of Neura if they are a service provider for Neura (and have to follow our instructions) or if we are legally required to share it with someone outside of Neura.

  • Neura has implemented appropriate technical and organizational measures to protect users' information.

  • If you want to ask how to delete or access your data, email

2. General

Neura, Inc., a Delaware corporation (the "Company", "we", "us" or "our") respects your privacy.

This Privacy Policy describes our privacy practices regarding the collection, use, and disclosure of your information through Neura's website, developer tools, SDK, API services and other services (collectively, the "Services").

This Privacy Policy ("Privacy Policy") applies to the Services and describes the information we collect, how we use it, with whom we share it, our compliance with the U.S. – EU and U.S. – Swiss Safe Harbors, and other related matters.

This Privacy policy is dedicated to both Neura Customers ("Customer" or "Customers") who integrate the Neura SDK into their mobile product and Neura End Users ("End User" or "End Users") who activate features fueled by the Neura SDK in a product they use that's installed on their mobile device.

The Company controls, owns, and manages the information collected on the Website and through the Services. The Company is committed to ensuring that users' personal information shared over our Website and/or Services is protected and kept confidential. By accepting the Company Terms of Service, you consent to the use of the information in the manner and for the purposes as described in this Privacy Policy.

3. Data Collected

In this section, we provide you with details about some of the information we currently collect about users of our Website and of our Services (collectively, "Users Data").

  • Navigation and Site information - Browsing the Neura websites does not require you to register for an account or provide any personal information to us. Generally, Neura will gather some generic non-personally identifiable information automatically. This generic information may include the Internet Protocol (IP) address assigned to your computer, the number and frequency of visitors to the Site, the URL that you just came from (whether this URL is on the Site or not), which URL you next go to (whether this URL is on the Site or not), your computer browser information, operating system, date/time stamps, click stream data and type of mobile device. Generic information does not reveal the identity of the visitor. This type of aggregate data may enable us to figure out how often users use parts of the Services, help us determine customer service and Site needs, and do internal analytics on users' demographics, interests, and behavior to better understand, protect and serve users and our community. Neura may use this data in aggregate form, that is, as a statistical measure, but not in a manner that would identify you personally.

    We may analyze your use of the Website with third party software that allows us to monitor and record users' navigation and usage activities, in order to better customize and improve our Website, Services and other products.

  • Personal information provided by users/developers - Personal information is information that identifies individual users, whether directly or indirectly through the combination with other information held by Neura. In order for you to consume the Neura services, Neura may require you or your users to provide personal information such as an e-mail address and a phone number. The personal information provided may be used for such purposes as responding to your questions or requests, customizing the content you see, and communicating with you about new features. If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Service, we may collect such information into a file specific to you. You agree that we may use your personal information to contact you as provided herein, though our intent is that email is the only channel we will use to contact you without your consent.

  • Data collected and analyzed through our SDK (Data collected automatically) - If you wish to become a Neura End User and by that make a product or a service that you are using more personalized and contextually aware, you would need to provide Neura explicit consent to collect and process information about your activities, location and behavior. Unless End Users provided Neura with explicit consent, we will not consume any personally identifiable information about the Neura End Users from the Neura Customers. Neura independently collects, stores and analyzes End Users data through its SDK.

    We consider the data that is collected to be the property of Neura End Users. Neura operates on behalf of End Users to identify moments in the End Users' life via sensory activity from their smartphone or other connected devices in the event the End Users shared access to their data with Neura. All data collection is done through official APIs and mobile sensors, with the express permission of End Users.

    Products and services that integrate Neura Services are required to directly seek permission from the End Users when they wish to employ the output from Neura Services and be notified regarding specific events, services or metrics in the End User's life. Only after End Users consent to share that information with the Customer, will Neura provide its events, services and metrics on behalf of the End User to the Customer so that the Customer's application can better serve the End User with a truly personalized experience.

    To do this Neura accesses the following device sensors and services:

    • iOS – Wi-Fi, Bluetooth, accelerometer, gyroscope, magnetometer, GPS

    • Android – Wi-Fi, Bluetooth, accelerometer, gyroscope, magnetometer (where available), GPS, barometer (where available).

    The Neura engine starts to collect data only after End Users have granted permissions through the Customer's mobile application. The data collection continues until the Neura Customer or End User proactively stops tracking from the phone or app settings.

    Neura may store a pseudonymous Neura ID number on End Users devices that will be used for user profiling in order to provide a more personalized experience. For the avoidance of doubt, Neura defines pseudonymous data as personal data processed in such a manner that it can no longer be attributed to the End User without the use of additional information, which Neura keeps separately and subject to technical and organizational measures to this effect.

4. Data Analysis

The data is uploaded from End Users phone over a secured connection to our servers that analyze the data and identify metrics and contextual information. Our system is able to analyze the raw data gathered and identify real time events, predict future events to the extent technologically possible and compose different types of End Users profiles. The results are sent back to the End Users mobile phone over a secured connection and/or stored in our servers.

5. How Does The Information We Collect And Produce May Be Shared

5.1. The Raw Data That Is Collected May Be Shared Only With The Following:

  • We may use third party service providers to facilitate or outsource one or more aspects of our business and therefore we may provide some of your personal information directly to these service providers. These service providers are subject to confidentiality agreements with us and other legal restrictions that prohibit their use of the information we provide them for any other purpose except to facilitate the specific operations.

  • We may share non personally identifiable data about End Users with our partners and joint ventures in furtherance of our business. To the extent that these entities have access to this information, they will treat it at least as protectively as they treat information they obtain from their other users. Our partners and joint ventures follow privacy practices no less protective of all users than our practices described in this document, to the extent allowed by applicable law.

  • We do not disclose End Users personal data to third parties unless (1) they've have given explicit consent to each such disclosure, (2) we are required to comply with a legal obligation or (3) if our business or assets, or parts of them, are acquired by a third party. Third parties will be bound by applicable data protection legislation and/or this privacy policy concerning the disclosed data.

The connection between the product/service provider and Neura is made via APIs, and is governed by Neura's Permission Layer, through which Neura Customers state their intention and request granular permissions from their End Users based on a pre-defined value proposition that they plan on providing the End User in exchange for the information. End Users get authenticated directly against Neura's servers, and therefore the Customer's host app cannot intercept or control Neura's data flow.

5.3. Permission Layer

A crucial part of Neura's model is control over the Permission Layer the End User experiences when asked to transmit data to a third party. As we believe in user-ownership and informed consent, Neura controls the Permission Layer interaction, relying on its own permission screen designed to make the data exchange proposition as clear as possible to the user.

5.4. Other Data Usage:

  • We may use aggregated data over several users to improve our algorithms, measure service usage, publish summaries online or offline, and to develop new features such as recognizing popular activity routes, areas and places. We will not display or otherwise disclose information where individual users can be recognized. Furthermore, our developer team need to occasionally review raw data and the results for recognized activities/routes/places to improve the system. They will only see the unique identifier number with the data.

  • We do not advertise or support any advertising activity on our Website or through the Services and do not provide any End User or Customer data to advertisers or otherwise to third parties for the purpose of advertising or marketing.

6. Security, Reliability And Retention Of Information

The security of handling End Users data is extremely important to us. Neura has implemented appropriate technical and organizational measures to protect information against accidental loss, unlawful destruction, alteration, unauthorized disclosure or access, and against all other unlawful forms of processing.

Neura takes reasonable steps to ensure that any personal information in its possession is accurate, complete, current and reliable for its intended use.

Neura uses a hybrid analysis solution, prioritizing some of the analysis to our mobile engine located in the SDK, and off-loading other data for processing to Amazon's S3 infrastructure. Neura uses Amazon's Virtual Cloud and segmented network to prevent external access.

We store the data in multiple and different types of databases: S3, relational Database, No-SQL document database and Graph database. The data is distributed over multiple databases and each database holds only fragments of the data. Additionally sensitive data is hashed or encrypted in order to protect the data itself.

The data is kept for limited time in databases in order to reduce any large scale risks. All databases are protected by Amazon security countermeasures like any other Amazon customers data.

We use third party vendors and hosting partners to provide the necessary hardware, software, networking, storage, and related technology required to provide the Services. These are located outside our offices. We use commercially reasonable physical and technical safeguards to secure your data.

Neura Customers and End Users need to protect against unauthorized access to their passwords and to their computer or mobile phones by signing off once you they have finished using a shared computer. You are responsible for all actions taken with your Customer and End User ID and password. Therefore we recommend that you do not disclose your passwords to any third parties. If you choose to share your ID and password or your personal information with third parties, you are responsible for all actions taken with your account and therefore you should review that third party's privacy policy. If you lose control of your passwords, you may lose substantial control over your personal information and may be subject to legally binding actions taken on your behalf such as if someone used your User and ID passwords to forward libelous material through the Service. Therefore, if your passwords have been compromised for any reason, you should immediately change them.

7. Cookies

We may send one or more "cookies" to End Users' computers through the Web browser. A cookie is a small file containing a string of information that a website stores on a visitor's computer, and that the visitor's browser provides to the website each time the visitor returns. Any use of cookies by us will be solely for the purposes of improving the quality of access to the Site by storing user preferences, and tracking user trends, such as how people use the Site, and their site access preferences. Cookies tell us how and when pages in our site are visited and by how many people. We use cookies to allow users to enter login information less frequently. To the extent Neura uses cookies, such cookies do not collect personal information, and we do not combine information collected through cookies with other personal information to that can provide users' username or e-mail address.

8. Your Rights

You may delete your Neura account at any time to immediately stop any collection of data. You may also opt-out from collection of your real-time location data through the OS settings of your device.

Neura will delete your personal information upon deletion of your account (unless a longer retention period is required by law). Non-personal information may be retained without limitation in time.

9. Enforcement

We regularly review our compliance with this Privacy Policy. Please let us know of any questions or concerns you may have regarding this Privacy Policy or our compliance with this Privacy Policy by contacting our Privacy Officer at the email address in the Contact Information section. When we receive formal written complaints, it is our policy to contact that complaining user regarding his/her concerns. We will cooperate with the appropriate regulatory authorities to resolve any complaints regarding the transfer of personal data that cannot be resolved between the Company and an individual or entity.

10. Changes To Our Privacy Policy

We reserve the right to alter our privacy policy at any time. We will notify you of any alterations with at least a full calendar week's notice using one or more of the following channels - through the service, by email or via our Twitter and Facebook accounts. If you do not agree to the altered privacy policy, you will not be bound by it if you stop using Neura before the alterations become effective.

11. Your California Privacy Rights

Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to ask us for a notice identifying the categories of personal information which we share with our affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this notice, please submit a written request to: or Neura Inc., 102 Persian Drive, Suite 203. Sunnyvale CA 94089, Attn: Legal.

12. Users Under The Age Of 18 And 13

The Neura products and Services are not intended for use by children. If you are under 18, you may use Neura only with the involvement and consent of a parent or guardian. We do not knowingly or intentionally collect or solicit personal information from anyone under the age of 13. If you are under 13, please do not attempt to register for any of the Neura services or products or send any personal information about yourself to us without the explicit consent of your parent or your legal guardian. If we learn that we have collected personal information from a child under age 13 without the above mentioned consent, we will permanently delete that information as quickly as possible. If you believe that a child under 13 may have provided us personal information, please contact us at

13. Contact

For any questions pertaining our privacy policy, please contact us:
Email -
Mail - Neura Inc. 102 Persian Drive, Suite 203, Sunnyvale 94085, CA, USA